International Rights

With our vision set clearly on business expansion, we strive to increase our global presence two-fold and continue building the strong brand you would want to be associated with.

We will continue to build opportunities in the growing Halal and mainstream market, in the UK and the rest of the world.

A dedicated international business development team constantly tracks and studies lucrative markets in order to expand and strengthen our business.

The team whets the scope for the growth of the business from a franchise point of view, estimating the market life cycle and the potential for the Dixy brand in that perspective.

The demands and requirements of these markets are also studied and thus customised menus and marketing strategies are developed for each market.

We understand markets locally and also create a competitive advantage for our franchise business model.